Buying a MacBook Pro at the Apple Store is a little like using the MacOS X for the first time. You know its a store, just like you know its a computer, but it isn’t entirely clear how to do anything with either.
I stood in front of the laptop I was interested in buying, all of the employees were wearing red shirts but making eye contact with them was difficult. Eventually, a red shirt came to me and said he would help me find another red shirt. Eventually, the red shirt came back and brought with him another red shirt who didn’t exactly exude confidence.
I knew what I wanted, so from that point forward it wasn’t a problem, yet I still felt as though the experience was distracting and much more difficult than it should have been.